Privacy

Last updated: 25 September 2026

Petals and Pleats (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information we may collect when you visit Petals and Pleats, how we use it, who we may share it with, and the rights you have over your personal information.

Petals and Pleats is a UK-based lifestyle blog covering beauty, fashion, travel, food, lifestyle and related topics.

1. Who we are

Petals and Pleats is operated by Fay Fagon

For privacy-related questions, you can contact us at:

Email: fayfagon@gmail.com

Website: https://petalsandpleats.com

2. Information we collect

We may collect and process the following types of information.

Information you provide directly

You may provide personal information when you:

  • Subscribe to our email newsletter
  • Contact us by email
  • Leave a comment on a blog post
  • Enter a competition or giveaway
  • Complete a contact or enquiry form
  • Interact with us through social media
  • Sign up for a promotion or other website feature

Depending on how you interact with the website, this may include your name, email address, social media username and any other information you choose to provide.

Information collected automatically

When you visit Petals and Pleats, certain information may be collected automatically, including:

  • Your IP address
  • Browser type and version
  • Device type
  • Operating system
  • General location information
  • Pages you visit
  • How you arrived at our website
  • How long you spend on pages
  • Links you click
  • Your interactions with the website

We use this information primarily to understand how visitors use the website, improve our content and maintain website security.

3. Cookies

Petals and Pleats uses cookies and similar technologies.

Cookies are small text files stored on your device when you visit a website. They can help websites remember preferences, understand how visitors use the site and provide certain functionality.

We may use:

Necessary cookies

These cookies are required for the website to function properly. They may be used for things such as security, website functionality and remembering certain preferences.

Analytics cookies

We may use analytics services such as Google Analytics to understand how visitors use Petals and Pleats.

Analytics information may include pages viewed, approximate location, device information, traffic sources and interactions with the website.

Where required by law, analytics cookies will only be used with your consent.

Affiliate and advertising cookies

Petals and Pleats may participate in affiliate marketing programmes.

Affiliate links allow us to earn a commission if you click a link and subsequently make a qualifying purchase, at no additional cost to you.

Affiliate networks and merchants may use cookies or similar technologies to identify referrals and attribute purchases.

These may include networks such as Awin and other affiliate networks or retailers we work with.

We may also use advertising services that use cookies or similar technologies to deliver, measure or personalise advertising.

You can control cookies through your browser settings and, where applicable, our cookie consent tool.

4. Affiliate links

Some links on Petals and Pleats are affiliate links.

If you click an affiliate link and make a purchase, we may receive a commission from the retailer or affiliate network.

This does not affect the price you pay.

We only recommend products, services and experiences that we believe may be useful or relevant to our readers. Where appropriate, affiliate relationships will be disclosed within relevant content.

5. Email newsletters

If you subscribe to our newsletter, we will use the information you provide to send you emails about Petals and Pleats, including new posts, recommendations, offers, updates and other content that may be relevant to subscribers.

We may use a third-party email marketing provider to manage our mailing list and send emails.

You can unsubscribe from our marketing emails at any time by clicking the unsubscribe link included in our emails.

When you unsubscribe, we will stop sending you marketing emails, although we may retain limited information where necessary to ensure that we do not send you further marketing communications.

6. Comments

If you leave a comment on Petals and Pleats, the information you enter may be visible publicly on the website.

Depending on the commenting system used, this may include your name, username, website address and comment.

Please do not include personal information in a public comment that you do not want other people to see.

We reserve the right to remove comments that are inappropriate, offensive, promotional, misleading or otherwise unsuitable for the website.

7. Contact forms and emails

If you contact us using a contact form or by email, we may retain your message and contact details so that we can respond to your enquiry and keep an appropriate record of our correspondence.

We will not use your contact information for marketing purposes unless you have separately given us permission to do so or we otherwise have a lawful basis for doing so.

8. How we use your information

We may use personal information to:

  • Operate and maintain Petals and Pleats
  • Respond to enquiries
  • Send newsletters where you have subscribed
  • Understand how visitors use our website
  • Improve our content and website
  • Analyse website traffic and performance
  • Administer competitions or promotions
  • Manage affiliate relationships
  • Prevent fraud, abuse and security problems
  • Comply with legal obligations
  • Protect our rights and the security of the website

9. Legal basis for processing

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

  • Consent – for example, where you have consented to receive marketing emails or certain non-essential cookies.
  • Legitimate interests – for example, operating, improving and securing our website and understanding how our content performs.
  • Contract – where processing is necessary to fulfil an agreement with you.
  • Legal obligation – where we are required to process information to comply with the law.

Where we rely on consent, you can withdraw that consent at any time.

10. Third-party services

Petals and Pleats may use third-party services to operate the website and provide certain functionality.

These may include:

  • Website hosting providers
  • WordPress and related plugins
  • Google Analytics
  • Email marketing providers
  • Affiliate networks such as Awin
  • Social media platforms
  • Advertising providers
  • Embedded content providers
  • Payment providers, where applicable

These third parties may process information in accordance with their own privacy policies.

Where third parties process personal information on our behalf, we take reasonable steps to ensure appropriate safeguards are in place.

11. Embedded content

Our website may include embedded content from third-party websites, such as YouTube videos, Instagram posts, Pinterest content or other social media and media services.

Embedded content may behave in the same way as if you had visited the third-party website directly.

These services may collect information about you, use cookies and monitor your interaction with the embedded content, particularly if you are logged into their service.

Their own privacy policies apply to this processing.

12. Social media

Petals and Pleats may have accounts or profiles on social media platforms.

If you interact with us through social media, your interaction may be visible to other users and may also be processed by the relevant social media platform.

We recommend reviewing the privacy policies and settings of the social media services you use.

13. How long we keep your information

We only retain personal information for as long as reasonably necessary for the purposes for which it was collected.

The length of time we keep information will depend on its nature and why we collected it.

For example:

  • Newsletter information may be retained while you remain subscribed.
  • Email correspondence may be retained for as long as reasonably necessary to deal with the enquiry or maintain appropriate records.
  • Analytics information may be retained according to the settings of the analytics service we use.
  • Information may be retained for longer where necessary to comply with legal obligations or establish, exercise or defend legal claims.

14. Sharing your information

We do not sell your personal information.

We may share information with trusted third-party service providers where necessary to operate Petals and Pleats, provide services to you, analyse website performance, send newsletters, administer affiliate relationships or comply with legal requirements.

We may also disclose information where we are legally required to do so or where necessary to protect our rights, property or safety.

15. International transfers

Some third-party service providers we use may process information outside the UK.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is lawful and that your information receives an appropriate level of protection under applicable data protection law.

16. Your rights

Under UK data protection law, you may have rights including:

  • The right to request access to the personal information we hold about you.
  • The right to request correction of inaccurate or incomplete information.
  • The right to request deletion of your personal information in certain circumstances.
  • The right to request restriction of processing in certain circumstances.
  • The right to object to certain processing.
  • The right to data portability in certain circumstances.
  • The right to withdraw consent where processing is based on consent.

To exercise your rights, contact us using the details provided below.

Email: [your email address]

We may need to verify your identity before responding to a request.

17. Complaints

If you have concerns about how we have handled your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to complain to the UK’s data protection regulator:

Information Commissioner’s Office (ICO)

You can find information about making a complaint on the ICO’s website.

18. Children’s privacy

Petals and Pleats is not specifically directed at children under the age of 13.

We do not knowingly collect personal information from children for the purpose of marketing.

If you believe that a child has provided personal information to us, please contact us so that we can take appropriate action.

19. Data security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no website or internet transmission can be guaranteed to be completely secure.

20. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology or legal requirements.

The latest version will always be published on this page, with the date shown at the top.

21. Contact us

If you have any questions about this Privacy Policy or how we use your personal information, please contact:

Petals and Pleats
Email: fayfagon@gmail.com

Last updated: 25 September 2026